An explosion of New Space companies are building Earth Observation (EO) constellations to monitor the state of the world on a daily and faster basis through optical, infrared, hyperspectral, radar, and radio frequency satellites. Commercial businesses need to take advantage of the machine learning tools and petabytes of data being collected every month to gain new, real-time insights into markets at home and around the world.
Commercial earth observation constellations now provide imagery in a matter of hours through a simple web site, just have your credit card ready for purchase. Information is being gathered day and night and accumulated for months and years at a time, providing a "time machine" to track the movement of ships in ports, growth of crops, cars filling shopping mall parking lots, and property damage inflicted by natural events, just to name a few examples.
Massive data collection and free market competition is driving down the cost of satellite-collected information, making existing applications cheaper and opening new opportunities for businesses. The question becomes not if EO data will be increasingly consumed by Fortune 5000 businesses, but how rapidly it is embraced and how quickly it will move into mid-sized firms looking for competitive advantages.
Businesses need to bypass the hype of space tourism and reusable rockets and embrace the bounty of data being generated by commercial satellites, finding new ways to monitor market conditions, suppliers, competitors, and customers and discovering new opportunities.
Taking place at the Ft. Lauderdale Convention Center, Earth Observation Business is the first event dedicated to embracing the role of New Space companies as valuable complements to existing business operations, rather than as an add-on to national security and space industry events. Building and launching satellites is cool, but it's not a core function of the IT shop or the data center.